4/15/2023 0 Comments Messenger for facebook blogs![]() Meta shared that these new shopping campaigns saw significant cost-savings and conversion results. This feature should help advertisers create profitable campaigns that convert faster. These campaigns can create and split-test up to 150 creative options at once. They use automation to eliminate the manual ad creation process. Advantage+ Shopping campaignsĪdvantage+ Shopping campaigns rolled out on August 15th. There are a few updates here, all of which revolve around Meta’s Advantage expansion, so let’s take a look at each. These tools will appear within their Advantage+ solutions. Meta announced several new automation tools to increase growth and sales. Machine learning and automation are a huge focus in online marketing and advertising. But if you have any Live Shopping campaigns planned, make sure you run them in September. The feature wasn’t super popular, so this change may not impact you. As a result, they’re focusing more on Facebook and Instagram Reels. The platform has said that consumer viewing behaviors are shifting. Live viewers can make purchases as the stream goes on. Live Shopping allows users to live-stream shopping events like sales or merchandise launches. (Live streaming itself, of course, will still be available.) There’s a lot to be looking forward to this year and we can’t wait to update you with the next news from Facebook.Meta announced that the Live Shopping feature will shut down on October 1st of this year. It won’t only ease the communication with existing clients but give an immense possibility to reach a broad audience and segments more easily and quickly than ever before! This integration would open doors to totally new opportunities for digital marketers and customer service. “It lays the foundation to fulfill our vision for private messaging and interoperability across apps, allowing us to scale our messaging experience in the future” as Facebook says. ![]() And thanks to Light Speed we are closer to it actually happening. ![]() It’s not a secret that Facebook is planning the long-wished-for integration of Facebook Messenger, Instagram and WhatsApp.
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